Hodnota metriky Current ratio společnosti engage:BDR Limited je 0.85
Current ratio je ukazatel likvidity, který měří, zda má společnost dostatek prostředků k plnění svých krátkodobých závazků.
The current ratio is an indication of a company's liquidity and measures the capability to meet a company's short-term obligations. It compares a firm's current assets to its current liabilities, and is expressed as current assets divided by current liabilities. The ratio is only useful when two companies are compared within industry because inter industry business operations differ substantially. To determine liquidity, the current ratio is not as helpful as the quick ratio, because it includes all those assets that may not be easily liquidated, like prepaid expenses and inventory.
Acceptable current ratios vary from industry to industry. In many cases an investor would consider a high current ratio to be better than a low current ratio, because a high current ratio indicates that the company is more likely to pay the investor back. Large current ratios are not always a good sign for investors. If the company's current ratio is too high it may indicate that the company is not efficiently using its current assets or its short-term financing facilities. If current liabilities exceed current assets the current ratio will be less than 1. A current ratio of less than 1 indicates that the company may have problems meeting its short-term obligations.
Some types of businesses can operate with a current ratio of less than one however. If inventory turns into cash much more rapidly than the accounts payable become due, then the firm's current ratio can comfortably remain less than one. Inventory is valued at the cost of acquiring it and the firm intends to sell the inventory for more than this cost. The sale will therefore generate substantially more cash than the value of inventory on the balance sheet. Low current ratios can also be justified for businesses that can collect cash from customers long before they need to pay their suppliers.
engage:BDR Limited operates as an Internet-based marketplace platform and technology solution provider in the United States, Australia, and internationally. Its proprietary technology is used to optimize the sale of advertising inventory from digital publishers, including Websites and apps to advertisers and their agents, such as brands, agencies, and advertising platforms. The company's proprietary technology allows digital publishers to monetize available advertising space by making the inventory available to multiple advertisers, as well as provides various related technologies designed to help publishers; and ad exchange platform allows publishers to sell space for video advertising on webpages that do not have video content. engage:BDR Limited was founded in 2009 and is based in West Hollywood, California.