Rena Advisors LLC (New York)

Name: Rena Advisors LLC
Address: 800 Third Avenue, New York, NY, 10022
Telephone: 347-308-7886

Rena Advisors LLC is a mid-sized advisory firm based in New York. It manages $25.4 million of regulatory assets for 26 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdiction of New York.

Rena Advisors provides portfolio management for individuals and small businesses. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Rena Advisors: assets under management

The assets under management (AUM) of Rena Advisors LLC is $25.4 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -31% since the beginning of its operation, and $25.4 million of the total AUM is attributable to clients outside of the United States.

The firm manages $25.4 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $977.09 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 53% of the total AUM. The second-largest asset type is exchange traded securities, which make up 28% of the firm’s portfolio. Investments in cash and cash equivalents form 14% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Rena Advisors LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rena Advisors serves?

The only and largest group of clients of Rena Advisors is high net worth individuals with 2 clients and $25.4 million of assets under management. Among the 1 most similar advisory firms, Rena Advisors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $25.4 million for 2 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Rena Advisors doesn't advise any private funds.

Careers at Rena Advisors LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Rena Advisors LLC is owned by Susana Cristina Carmona. Charles Patrick Carmona joined the executive team most recently as the Member/Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Charles Patrick Carmona	Member/chief compliance officer	1 May 2012	75% - 100%	2446429
Llc Stbm Holdings	Owner	1 May 2012	75% - 100%	45-5270224
Susana Cristina Carmona	Owner	1 Sep 2014	Other	4327483

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Richard Lee Campbell	Managing member	1 May 2012	50% - 75%	4630328

Based in New York

The principal office where Rena Advisors LLC performs its advisory services is located at 800 Third Avenue, New York, NY 10022, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 347-308-7886. The normal business hours are by appointment only on Other. You can find more information about the New York firm at westmoream.com.