Florian Financial Group LLC (Williamsville)

Name: Florian Financial Group LLC
Address: 1825 Maple Road, Williamsville, NY, 14221
Telephone: 716-810-9590

Florian Financial Group LLC is a mid-sized advisory firm based in Williamsville. It manages $89.75 million of regulatory assets for 204 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdictions of Florida and New York.

Florian Financial Group provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Florian Financial Group: assets under management

The assets under management (AUM) of Florian Financial Group LLC is $89.75 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 134% since the beginning of its operation, and $136.14 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $89.75 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $439.93 thousand each.

Florian Financial Group has custody of $13.2 million in cash and securities for 42 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 56% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 25% of the firm’s portfolio. Investments in exchange traded securities form 16% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Florian Financial Group LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Florian Financial Group serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Florian Financial Group is individuals with 176 clients and $42.57 million of assets under management. Among the 5 most similar advisory firms, Florian Financial Group has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $89.75 million for 204 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Florian Financial Group doesn't advise any private funds.

Careers at Florian Financial Group LLC

The company employs 5 people that are either part- or full-time employees. 20 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert Michael Florian	Member	1 Mar 2004	75% - 100%	1641308
Sarah E. Gruszka	Chief compliance officer	1 Apr 2007	Other	5316480

Based in Williamsville

The principal office where Florian Financial Group LLC performs its advisory services is located at 1825 Maple Road, Williamsville, NY 14221, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 716-810-9590 or by fax 716-810-9592. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at florianfinancialgroup.com.