Simple Financial Solutions, LLC (Maitland)

Name: Simple Financial Solutions, LLC
Address: 795 Brightwater Cir, Maitland, FL, 32751
Telephone: 407-740-5350

Simple Financial Solutions, LLC is a large advisory firm based in Maitland. It manages $160.63 million of regulatory assets for 211 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Florida and Texas.

Simple Financial Solutions provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Simple Financial Solutions: assets under management

The assets under management (AUM) of Simple Financial Solutions, LLC is $160.63 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 34% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $160.63 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $761.28 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 94% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 3% of the firm’s portfolio. Investments in non-exchange traded securities form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Simple Financial Solutions, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Simple Financial Solutions serves?

The only and largest group of clients of Simple Financial Solutions is high net worth individuals with 47 clients and $160.63 million of assets under management. Among the 6 most similar advisory firms, Simple Financial Solutions has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $160.63 million for 47 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Simple Financial Solutions doesn't advise any private funds.

Careers at Simple Financial Solutions, LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
John Mclaren Prizer	Member & chief compliance officer	1 May 2009	75% - 100%	1240586

Based in Maitland

The principal office where Simple Financial Solutions, LLC performs its advisory services is located at 795 Brightwater Cir, Maitland, FL 32751, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 407-740-5350 or by fax 407-740-5351. The normal business hours are by appointment on Other. You can find more information about the New York firm at simplefs.com/.