Dobson Asset Management Northern California (Petaluma)

Dobson Asset Management Northern California is a large advisory firm based in Petaluma. It manages $133.87 million of regulatory assets for 349 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdiction of California.

Dobson Asset Management Northern California provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Dobson Asset Management Northern California: assets under management

The assets under management (AUM) of Dobson Asset Management Northern California is $133.87 million. The firm's AUM has grown by 72% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $130.64 million in discretionary accounts and $3.23 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $398.31 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $153.62 thousand.

Investments

The firm invests in pooled investment vehicles the most. They account for 53% of the total AUM. The second-largest asset type is exchange traded securities, which make up 34% of the firm’s portfolio. Investments in state and local bonds form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Dobson Asset Management Northern California for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Dobson Asset Management Northern California serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Dobson Asset Management Northern California is high net worth individuals with 44 clients and $86.99 million of assets under management. Among the 7 most similar advisory firms, Dobson Asset Management Northern California has the 3rd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $133.87 million for 147 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Dobson Asset Management Northern California doesn't advise any private funds.

Careers at Dobson Asset Management Northern California

The company employs 3 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Dobson Asset Management Northern California is owned by Merilee Maystrovich. Christopher Martin Dobson joined the executive team most recently as the Owner/Financial Advisor/Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Christopher Martin Dobson	Owner/financial advisor/chief compliance officer	1 Feb 1994	50% - 75%	735087
Merilee Maystrovich	Owner/adminstrator	1 Sep 1995	25% - 50%	2186596

Based in Petaluma

The principal office where Dobson Asset Management Northern California performs its advisory services is located at 7 Fourth Street, Petaluma, CA 94952, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 707-766-9254 or by fax 707-766-9354. The normal business hours are 8:30am - 4:30pm on Monday - Friday.