Vernal Point Advisors, LLC (San Francisco)


Vernal Point Advisors, LLC is a large advisory firm based in San Francisco. It manages $701.6 million of regulatory assets for 97 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of California, Florida, and Kentucky.

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Vernal Point Advisors provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and family office services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Vernal Point Advisors: assets under management

The assets under management (AUM) of Vernal Point Advisors, LLC is $701.6 million. The firm's AUM has grown by 377% since the beginning of its operation, and $127.55 million of the total AUM is attributable to clients outside of the United States.


The firm manages $64.85 million in discretionary accounts and $636.75 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $3.81 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $7.96 million.
Vernal Point Advisors has custody of $260 million in cash and securities for 9 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in state and local bonds the most. They account for 36% of the total AUM. The second-largest asset type is exchange traded securities, which make up 25% of the firm’s portfolio. Investments in investment and business development companies form 21% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Vernal Point Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Vernal Point Advisors serves?

The only and largest group of clients of Vernal Point Advisors is high net worth individuals with 11 clients and $616.03 million of assets under management. Among the 9 most similar advisory firms, Vernal Point Advisors has the highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $616.03 million for 11 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 29% of the firm’s clients are foreign persons or businesses.

Vernal Point Advisors doesn't advise any private funds.

Careers at Vernal Point Advisors, LLC

The company employs 8 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Richard Gordon Faw has served as the Chief Investment Officer since 1 Jul 2015. Heidi Ann Johnson joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Paul William Morelli Managing member 1 Jan 2013 50% - 75% 6150421
Alissa Carnot Douglas Managing member 1 Jan 2013 25% - 50% 5979235
Jeremy Niel Armstrong Chief compliance officer 1 Oct 2014 Other 1675339
Leigh M Shimamoto Principal 1 Jun 2015 Other 3239255
Richard Gordon Faw Chief investment officer 1 Jul 2015 Other 5922307
Heidi Ann Johnson Chief compliance officer 1 Mar 2017 Other 2443764

Based in San Francisco

The principal office where Vernal Point Advisors, LLC performs its advisory services is located at 235 Montgomery Street, San Francisco, CA 94104, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-712-0266. The normal business hours are by appointment on Other. You can find more information about the New York firm at vernalpoint.com/.