Wealth Planning Corp (Cincinnati)

Name: Wealth Planning Corp
Address: 8370 E. Kemper Road, Cincinnati, OH, 45249
Telephone: 513-733-1750

Wealth Planning Corp is a large advisory firm based in Cincinnati. It manages $292 million of regulatory assets for 345 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Florida, Indiana, Kentucky, and 3 other states.

Wealth Planning Corp provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Wealth Planning Corp: assets under management

The assets under management (AUM) of Wealth Planning Corp is $292 million. The firm's AUM has grown by 300% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $279.7 million in discretionary accounts and $12.3 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $815.45 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $6.15 million.

Wealth Planning Corp has custody of $10.4 million in cash and securities for 44 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 76% of the total AUM. The second-largest asset type is government bonds, which make up 10% of the firm’s portfolio. Investments in cash and cash equivalents form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Wealth Planning Corp for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Wealth Planning Corp serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Wealth Planning Corp is individuals with 332 clients and $229.2 million of assets under management. Among the 10 most similar advisory firms, Wealth Planning Corp has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $292 million for 345 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Wealth Planning Corp doesn't advise any private funds.

Careers at Wealth Planning Corp

The company employs 9 people that are either part- or full-time employees. 56 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Wade K. Daniel	Vice president	1 Oct 1966	25% - 50%	4348288
Conley Michael Johnson	Founder and principal	1 Dec 1984	50% - 75%	820332
Wade K. Daniel	Vice president	1 Oct 1996	25% - 50%	4348288
Wade Keith Daniel	Vice president	1 Oct 1996	25% - 50%	4348288
Todd Allan Steinbrink	President and chief compliance officer	1 Jul 2016	25% - 50%	2002642

Based in Cincinnati

The principal office where Wealth Planning Corp performs its advisory services is located at 8370 E. Kemper Road, Cincinnati, OH 45249, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 513-733-1750 or by fax 513-733-4960. The normal business hours are m-th 8.5-5pm f8.5-3pm on Monday - Friday. You can find more information about the New York firm at wealthp.com.