Baldrige Asset Management LLC (Allentown)

Name: Baldrige Asset Management LLC
Address: 7540 Windsor Drive, Ste 205, Allentown, PA, 18195
Telephone: 610-336-4395

Baldrige Asset Management LLC is a large advisory firm based in Allentown. It manages $359.69 million of regulatory assets for 875 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of California, Florida, New Jersey, and 3 other states.

Baldrige Asset Management provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Baldrige Asset Management: assets under management

The assets under management (AUM) of Baldrige Asset Management LLC is $359.69 million. The firm's AUM has grown by 71% since the beginning of its operation, and $2.79 million of the total AUM is attributable to clients outside of the United States.

The firm manages $323.25 million in discretionary accounts and $36.44 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $371.55 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $7.29 million.

Baldrige Asset Management has custody of $1.7 million in cash and securities for 3 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 90% of the total AUM. The second-largest asset type is exchange traded securities, which make up 5% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Baldrige Asset Management LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Baldrige Asset Management serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Baldrige Asset Management is high net worth individuals with 95 clients and $259.58 million of assets under management. Among the 9 most similar advisory firms, Baldrige Asset Management has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $359.69 million for 225 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Baldrige Asset Management doesn't advise any private funds.

Careers at Baldrige Asset Management LLC

The company employs 4 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Edwin Rockefeller Baldrige	Managing member/chief compliance officer	1 Jan 2012	75% - 100%	2295239

Based in Allentown

The principal office where Baldrige Asset Management LLC performs its advisory services is located at 7540 Windsor Drive, Ste 205, Allentown, PA 18195, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 610-336-4395 or by fax 610-336- 8394. The normal business hours are 9:00 a.m. to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at baldrigeasset.com/.