Vsr Financial Services, Inc. (Overland Park)


Vsr Financial Services, Inc. is a large advisory firm based in Overland Park. It manages $3.1 billion of regulatory assets for 16,944 client accounts. It has been registered with the SEC as an adviser since 2002 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 49 other states.

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Vsr Financial Services provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, publication of newsletters, market timing services, and educational seminars and workshops. It prepares financial plans for more than 499 clients. On top of advisory services, the firm doesn't engage in other business activities.

Vsr Financial Services: assets under management

The assets under management (AUM) of Vsr Financial Services, Inc. is $3.1 billion. The firm's AUM has grown by 290% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $2.3 billion in discretionary accounts and $804.5 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $202.18 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $144.07 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Vsr Financial Services, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Vsr Financial Services, Inc.

Nina Schloesser Mckenna has been acting as President since 1 Jan 2016. Peter Wellington Hughes has served as the Chief Investment Officer since 1 Jan 2016 and James Michael Stanfield is the Chief Executive Officer of Vsr Financial Services, Inc. family office. Jon Michael Stanfield joined the executive team most recently as the President, Bd Cco And Ria Cco.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Donald Joseph Beary Executive vice president chairman of the board 1 Mar 1985 Other 15818
James Edward Ramel Shareholder 1 Oct 1988 Other 1404671
James Michael Stanfield President, chief executive officer 1 Feb 1991 Other 433482
Jack Michael Dryton General counsel 1 Apr 1993 Other 2722655
Charles Kendall Spencer Shareholder 1 Jan 1996 Other 431800
Patrick Earl Egan Crop, srop 1 Jan 1996 Other 724199
Eileen M Quint Chief financial officer, executive vice president, treasurer 1 Oct 2001 Other 4114144
Stephen Adrian Russell Executive vice president 1 Oct 2001 Other 1776109
Eileen Marie Maloney Chief financial officer 1 Oct 2001 Other 4114144
Maureen Caresse Regnery Senior vice president - the masters 1 Jan 2003 Other 2153470
Vsr Group Inc Parent corporation 1 Jun 2003 75% - 100% 48-1192052
Kennard R George Vice president 1 Jun 2004 Other 818810
Stephen Adrian Russell Exec. vp, secretary 1 Jun 2005 Other 1776109
Jon Michael Stanfield Corporate counsel, secretary, co-president 1 Jul 2005 Other 4955169
Maureen Caresse Mcanarney Chief operations officer, co-president 1 Oct 2005 Other 2153470
James Edward Ramel (shareholder) 1 Dec 2005 Other xxx-xx-xxxx
Mark Joseph Donaldson Chief compliance officer 1 Feb 2006 Other 2346627
Deborah Stanfield Rev. Living Trust (shareholder) 1 May 2006 Other 48-8527417
Trustees Deborah M. Stanfield And James M. Stanfield Deborah Stanfield Rev. Living Trust (shareholder), trustees deborah m. stanfield and james m. stanfield 1 May 2006 Other 48-8527417
Deborah M Stanfield Trustee-deborah m stanfield living trust 1 May 2006 Other 5489862
Jacob Robert Quint Crop, srop 1 Nov 2006 Other 2073949
Charles Kendall Spencer (shareholder) 1 Dec 2006 Other 431800
Christopher Blake Radford President 1 Jun 2007 Other 1564302
Frederick John Iii Vetter Chief compliance officer 1 Aug 2008 Other 2155203
Susan Denise Vargason Vice president, operations 1 Oct 2008 Other 2445392
James Michael Stanfield Chief investment officer 1 Jul 2009 Other 433482
Christopher Blake Radford Ceo, president 1 Jul 2009 Other 1564302
Stephen Ralph Roberts Chief compliance officer, vice president 1 Jun 2010 Other 4598301
James Michael Stanfield Chief executive officer 1 Oct 2010 Other 433482
Richard William Holt Vice president, advisory services 1 Jul 2012 Other 2778485
Christopher Alex Cokinis Chief compliance officer 1 Dec 2013 Other 1527389
Llc Vsr Group Parent corporation 1 Mar 2015 75% - 100% 47-1520470
Peter Wellington Hughes Chief financial officer 1 Dec 2015 Other 4216340
Susan Denise Vargason Vice president, supervision 1 Jan 2016 Other 2445392
Santiago Avila Bretado Chief financial officer 1 Jan 2016 Other 1945627
Christian Phillip Ginolfi Ria chief compliance officer 1 Jan 2016 Other 4203018
Nina Schloesser Mckenna Director 1 Jan 2016 Other 6302448
Mason L Allen Director 1 Jan 2016 Other 6616843
Frederick Gordon Fram Chief compliance officer 1 Jan 2016 Other 1701062
Peter Wellington Hughes Chief investment officer 1 Jan 2016 Other 4216340
Jon Michael Stanfield President, cco 1 Mar 2016 Other 4955169
Susan Denise Vargason Vice president, compliance 1 Jul 2016 Other 2445392
Brett Lamar Harrison Director 1 Jul 2016 Other 4032238
Adam Nicholas Antoniades Director 1 Jul 2016 Other 2261744
Chatten Walker Scruggs Senior vice president and chief technology officer 1 Jul 2016 Other 2739132
Jeffrey Neal Eisenhauer Vice president and trade desk director 1 Jul 2016 Other 2345135
Stanley Robert Smiley Vice president 1 Jul 2016 Other 3004604
Gregory Alan Olson Secretary 1 Jul 2016 Other 2692482
Jon Michael Stanfield President, bd cco and ria cco 1 Aug 2016 Other 4955169

Indirect Owners

The SEC currently registers 5 indirect owners.

Name Entity Date acquired Ownership Employer ID
Donald Joseph Beary Shareholder 1 Oct 2005 25% - 50% 15818
Donald Joseph Beary Shareholder 1 May 2006 25% - 50% 15818
Rcs Capital Corporation 100% owner 1 Mar 2015 75% - 100% 38-3894716
Llc Rcs Capital Holdings 100% owner 1 Mar 2015 75% - 100% 46-4779238
Inc. Aretec Group Sole member 1 Mar 2015 75% - 100% 38-3894716

Based in Overland Park

The principal office where Vsr Financial Services, Inc. performs its advisory services is located at 8620 W. 110 Th Street, Overland Park, KS 66210, which is also the mailing address of the firm. An additional office of the firm is in Des Moines, IA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 913-498-2900 or by fax 913-498-2901. The normal business hours are 8:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at gilbertcook.com.