Varsity Management Company, LP (Los Angeles)


Varsity Management Company, LP is a large advisory firm based in Los Angeles. It manages $289.18 million of regulatory assets for 3 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of California and Connecticut.

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Varsity Management Company provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Varsity Management Company: assets under management

The assets under management (AUM) of Varsity Management Company, LP is $289.18 million. The firm's AUM has gone down by -21% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $289.17 million in discretionary accounts and $11.62 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $144.58 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $11.62 thousand.
Varsity Management Company has custody of $289.18 million in cash and securities for 3 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Varsity Management Company, LP for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Varsity Management Company serves?

The only and largest group of clients of Varsity Management Company is pooled investment vehicles with 3 clients and $289.18 million of assets under management. Among the 9 most similar advisory firms, Varsity Management Company has the 2nd highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $289.18 million for 3 clients. None of the firm’s clients are foreign persons or businesses.

Varsity Management Company also advises several private funds. Namely, three private equity funds. The minimum investment commitment required of non-related persons ranges from $50,000 to $10,000,000.

Careers at Varsity Management Company, LP

The company employs 16 people that are either part- or full-time employees. 88 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Kenton Lynn Rosenberry Limited partner and chief compliance officer of varsity management company, lp 1 Feb 2014 25% - 50% 4467637
David A. Alpern Limited partner of varsity management company, lp 1 Feb 2014 25% - 50% 6024730
David Adam Alpern Limited partner of varsity management company, lp 1 Feb 2014 25% - 50% 6024730
Llc Varsity Management Company Gp General partner of varsity management company, lp 1 Aug 2016 Other 81-3537490
Deborah B. (Mi Only) Fritzer Chief financial officer and chief compliance officer 1 Oct 2016 Other 6745638

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Kenton Lynn Rosenberry Member 1 Aug 2016 50% - 75% 4467637
David A. Alpern Member 1 Aug 2016 50% - 75% 6024730
David Adam Alpern Member 1 Aug 2016 50% - 75% 6024730

Based in Los Angeles

The principal office where Varsity Management Company, LP performs its advisory services is located at 1925 Century Park East, Los Angeles, CA 90067, which is also the mailing address of the firm. An additional office of the firm is in Stamford, CT. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 310-564-2690 or by fax 310-861-1651. The normal business hours are 8:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at varsityhealthcarepartners.com/.