Hartland & Co., LLC (Cleveland)


Hartland & Co., LLC is a large advisory firm based in Cleveland. It manages $4.05 billion of regulatory assets for 2,646 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of California, Florida, Illinois, and 18 other states.

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Hartland & Co. provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, publication of newsletters, and investment consulting services to 401(k), endowment, foundation and healthcare clients. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Hartland & Co.: assets under management

The assets under management (AUM) of Hartland & Co., LLC is $4.05 billion. The firm's AUM has grown by 26% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $3.03 billion in discretionary accounts and $1.02 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.68 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.21 million.
Hartland & Co. has custody of $3.34 billion in cash and securities for 493 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 57% of the total AUM. The second-largest asset type is non-exchange traded securities, which make up 14% of the firm’s portfolio. Investments in exchange traded securities form 11% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Hartland & Co., LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Hartland & Co. serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Hartland & Co. is high net worth individuals with 375 clients and $2.89 billion of assets under management. Among the 11 most similar advisory firms, Hartland & Co. has the 2nd highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $4.05 billion for 506 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Hartland & Co. doesn't advise any private funds.

Careers at Hartland & Co., LLC

The company employs 72 people that are either part- or full-time employees. 49 percent of the employees work as investment advisers or researchers. 8 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Christine Casimira Sterrett Chief financial officer 1 Jan 2001 Other 4520415
David Campbell Fulton President, chief executive officer, chairman of board 1 Dec 2009 Other 2022897
Steven Francis Wolken Chief compliance officer 1 Oct 2011 Other 5322244
Bradley Earl Turner Chief operating officer 1 Oct 2011 Other 1211520
Brian Kenneth Hrabak Chief investment officer 1 Oct 2015 Other 5511681
Inc. Hartland Holdings Member 1 Mar 2017 50% - 75% 81-4768025
Llc Hartland Management Investors Member 1 Mar 2017 Other 81-4842549
Lp Rosemont Investment Partners Iii Member 1 Mar 2017 25% - 50% 27-3667035
Elizabeth Anne Mcnaughton Controller 1 Jul 2017 Other 6932341

Indirect Owners

The SEC currently registers 4 indirect owners.

Name Entity Date acquired Ownership Employer ID
Llc Rosemont Investment Partners Iii General partner 1 Oct 2010 Other 27-3666961
David Campbell Fulton Member 1 Mar 2017 Other 2022897
Justin Carl Tippit Member 1 Mar 2017 Other 6433392
Gregory Paul Althans Member 1 Mar 2017 Other 1146456

Based in Cleveland

The principal office where Hartland & Co., LLC performs its advisory services is located at 1100 Superior Ave East, Cleveland, OH 44114, which is also the mailing address of the firm. An additional office of the firm is in Portland, ME. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 216-621-1090 or by fax 216-621-1093. The normal business hours are 8:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at hartland.com and its LinkedIn profile.