Bailard, Inc. (Foster City)

Name: Bailard, Inc.
Address: 950 Tower Ln, Foster City, CA, 94404 2131
Telephone: 650-571-5800

Bailard, Inc. is a large advisory firm based in Foster City. It manages $3.64 billion of regulatory assets for 1,858 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 48 other states.

Bailard provides financial planning services, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Bailard: assets under management

The assets under management (AUM) of Bailard, Inc. is $3.64 billion. The firm's AUM has grown by 131% since the beginning of its operation, and $504.11 million of the total AUM is attributable to clients outside of the United States.

The firm manages $3.62 billion in discretionary accounts and $20.58 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.95 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $4.12 million.

Bailard has custody of $689.41 million in cash and securities for 3 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 62% of the total AUM. The second-largest asset type is investment and business development companies, which make up 21% of the firm’s portfolio. Investments in state and local bonds form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bailard, Inc. for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Thomas Edwards Bailard serves?

The firm provides services to individuals, investment companies, charitable organizations, high net worth individuals, pooled investment vehicles, corporations or other businesses, pension and profit sharing plans, state or municipal government entities, and sovereign wealth funds and foreign official institutions. The largest group of clients of Thomas Edwards Bailard is high net worth individuals with 574 clients and $2.39 billion of assets under management. Among the 11 most similar advisory firms, Bailard has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $3.64 billion for 855 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Bailard also advises several private funds. Namely, two hedge funds and two other private funds. The minimum investment commitment required of non-related persons ranges from $100,000 to $5,000,000.

Careers at Bailard, Inc.

The company employs 63 people that are either part- or full-time employees. 90 percent of the employees work as investment advisers or researchers. 36 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Thomas Edwards Bailard has been acting as President since 1 Nov 1988. Fuju Wu joined the executive team most recently as the Treasurer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ronald Walter Kaiser	Director, bb&k holdings, inc.	1 Nov 1988	Other	1760732
James E. Boddorf	Director, bb&k holdings, inc.	1 Nov 1988	Other	4394658
Inc. Bb&K Holdings	Parent company of applicant	1 Nov 1988	75% - 100%	94-3096073
Thomas Edwards Bailard	Chairman	1 Nov 1988	Other	1760721
George G.C. Parker	Director, bb&k holdings, inc.	1 Nov 1988	Other	4394660
Burnice Edward Sparks	President & director; director, bb& k holdings (since 06/2011)	1 Jun 1992	Other	1561770
Peter Molyneux Hill	Cio, director	1 Jun 1992	Other	2277773
Barbara Vaughan Bailey	Evp/treasurer, cfo, secretary	1 Dec 1995	Other	2768575
Janis Mayo Horne	Chief compliance officer	1 May 1996	Other	1764068
Jackie P. Martin	Secretary, bb&k holdings, inc.	1 Jun 1998	Other	4394663
Dennis J. O'connell	Director, bb&k holdings inc.	1 Nov 1998	Other	4394662
Diana Lea Mudge	Evp	1 May 2000	Other	1865178
Diana Lea Dessonville	Evp	1 May 2000	Other	1865178
Peter Molyneux Hill	Chairman (since 06/2011) and director (since 1992);ceo; chairman (since 06/2011) and director of bb&k holdings inc.	1 Jan 2008	Other	2277773
Sonya Thadhani	Cio	1 Jan 2008	Other	4165573
Michael John Faust	Evp	1 Apr 2010	Other	2412046
Eric Paul Leve	Evp, and chief investment officer (since 3/2013)	1 Apr 2010	Other	1765470
Sonya Thadhani	Director, chief risk officer (since 8/2011) and coo (since 3/2013)	1 Jun 2011	Other	4165573
Sonya Thadhani Mughal	Director, chief risk officer (since 8/2011) and coo (since 3/2013)	1 Jun 2011	Other	4165573
Vincent Stanislas Korta	Treasurer	1 Aug 2011	Other	5867698
Jiun Kang	Secretary	1 Aug 2011	Other	5041111
Sonya Thadhani	Director (since 06/2011) , cio (since 01/2008) & chief risk officer	1 Aug 2011	Other	4165573
Marlis Fritz	Director, bb&k holdings	1 Dec 2011	Other	1828280
Erin Marie Randolph	Secretary	1 May 2012	Other	5913000
Preston Robert Sargent	Evp / member of senior management team	1 May 2015	Other	1472314
William Robert Oldenburg	Director, bb&k holdings, inc.	1 Jun 2015	Other	6528242
Tina Bhagu Patel	Deputy compliance officer	1 Aug 2015	Other	5958688
Blaine Carroll Townsend	Senior vice president, director, srii	1 Sep 2016	Other	4232753
Francois Marcoux	Senior vice president	1 Sep 2016	Other	2942240
Fuju Wu	Treasurer	1 Jun 2018	Other	5927673

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Trustees Fbo The Thomas E. Bailard Tr Dtd 7/30/82 Thomas E. Bailard And Terri S. Bailard	Shareholder	1 Mar 1972	25% - 50%	xxx-xx-xxxx

Based in Foster City

The principal office where Bailard, Inc. performs its advisory services is located at 950 Tower Ln, Foster City, CA 94404 2131, which is also the mailing address of the firm. An additional office of the firm is in San Francisco, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 650-571-5800 or by fax 650-573-7128. The normal business hours are 7:30am-5:30pm on Monday - Friday. You can find more information about the New York firm at bailard.com and its LinkedIn profile.