Lfs Asset Management (Burlingame)

Name: Lfs Asset Management
Address: 577 Airport Boulevard, Burlingame, CA, 94010
Telephone: 650-344-1700

Lfs Asset Management is a large advisory firm based in Burlingame. It manages $116 million of regulatory assets for 445 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdiction of California.

Lfs Asset Management provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Lfs Asset Management: assets under management

The assets under management (AUM) of Lfs Asset Management is $116 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $116 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $260.67 thousand each.

Investments

The firm invests in cash and cash equivalents the most. They account for 50% of the total AUM. The second-largest asset type is investment and business development companies, which make up 25% of the firm’s portfolio. Investments in exchange traded securities form 20% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Lfs Asset Management for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Lfs Asset Management serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Lfs Asset Management is individuals with 375 clients and $105 million of assets under management. Among the 8 most similar advisory firms, Lfs Asset Management has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $116 million for 383 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lfs Asset Management doesn't advise any private funds.

Careers at Lfs Asset Management

The company employs 5 people that are either part- or full-time employees. 60 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
John On Kwok Lau	Managing member	1 Jun 2010	75% - 100%	2207128
Gery Joseph Sadzewicz	Chief compliance officer	1 Jun 2010	Other	1090963

Based in Burlingame

The principal office where Lfs Asset Management performs its advisory services is located at 577 Airport Boulevard, Burlingame, CA 94010, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 650-344-1700 or by fax 650-558-9656. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at lfsfinance.com and its LinkedIn profile.