Excel Financial, LLC (Red Wing)

Name: Excel Financial, LLC
Address: 321 Main Street, Red Wing, MN, 55066
Telephone: (651) 388-6441

Excel Financial, LLC is a large advisory firm based in Red Wing. It manages $148.44 million of regulatory assets for 781 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdictions of Colorado, Minnesota, Texas, and Wisconsin.

Excel Financial provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Excel Financial: assets under management

The assets under management (AUM) of Excel Financial, LLC is $148.44 million. The firm's AUM has grown by 412% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $144 million in discretionary accounts and $4.44 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $195.92 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $96.47 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 95% of the total AUM. The second-largest asset type is exchange traded securities, which make up 2% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Excel Financial, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Excel Financial serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Excel Financial is individuals with 268 clients and $59.64 million of assets under management. Among the 11 most similar advisory firms, Excel Financial has the 4th highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $148.44 million for 317 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Excel Financial doesn't advise any private funds.

Careers at Excel Financial, LLC

The company employs 6 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
James Scott Loquai	Managing member/chief compliance officer	1 Oct 2007	25% - 50%	5115146
Thomas Raymond Loquai	Managing member	1 Oct 2007	25% - 50%	4787242
Jerry Lynn Sibert	Principal	1 Oct 2007	25% - 50%	1351836
John Raymond Loquai	Managing member	1 Jul 2013	Other	5877875
Brent Leslie Urbach	Managing member	1 Jun 2015	Other	6508668
Julia Ann Loquai	Managing member	1 Feb 2016	Other	2127031

Based in Red Wing

The principal office where Excel Financial, LLC performs its advisory services is located at 321 Main Street, Red Wing, MN 55066, which is also the mailing address of the firm. An additional office of the firm is in Greenwood Village, CO. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (651) 388-6441 or by fax (651) 319-9430. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at excelfinancialonline.com.