Signify Wealth LLC (St. Louis)

Name: Signify Wealth LLC
Address: 425 North New Ballas Rd, St. Louis, MO, 63141
Telephone: 314-222-0295

Signify Wealth LLC is a large advisory firm based in St. Louis. It manages $107.43 million of regulatory assets for 229 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdictions of Florida, Louisiana, Missouri, and Texas.

Signify Wealth provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and bill payment coordination. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Signify Wealth: assets under management

The assets under management (AUM) of Signify Wealth LLC is $107.43 million. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $96.77 million in discretionary accounts and $10.66 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $430.1 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.67 million.

Investments

The firm invests in investment and business development companies the most. They account for 61% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 37% of the firm’s portfolio. Investments in exchange traded securities form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Signify Wealth LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Signify Wealth serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Signify Wealth is high net worth individuals with 20 clients and $80.93 million of assets under management. Among the 10 most similar advisory firms, Signify Wealth has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $107.43 million for 93 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Signify Wealth doesn't advise any private funds.

Careers at Signify Wealth LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Stephen Paul Michael Rhodes	Managing member and chief compliance officer	1 Dec 2011	75% - 100%	4632846

Based in St. Louis

The principal office where Signify Wealth LLC performs its advisory services is located at 425 North New Ballas Rd, St. Louis, MO 63141, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 314-222-0295 or by fax 314-222-0296. The normal business hours are 9:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at signifywealth.com.