Brand Asset Management 13F annual report

Brand Asset Management is an investment fund managing more than $236 billion ran by Sara Smith. There are currently 36 companies in Mrs. Smith’s portfolio. The largest investments include Ishares Inc and Ishares Tr, together worth $111 billion.

Limited to 30 biggest holdings

$236 billion Assets Under Management (AUM)

As of 12th July 2024, Brand Asset Management’s top holding is 468,954 shares of Ishares Inc currently worth over $25.1 billion and making up 10.6% of the portfolio value. In addition, the fund holds 1,031,540 shares of Ishares Tr worth $86.3 billion. The third-largest holding is Vanguard Scottsdale Fds worth $21.9 billion and the next is Vanguard Index Fds worth $17.3 billion, with 71,173 shares owned.

Currently, Brand Asset Management's portfolio is worth at least $236 billion. The total portfolio value may be much higher due to cash assets that are not publicly disclosed such as fixed income, real estate, or cash equivalents.

Careers at Brand Asset Management

The Brand Asset Management office and employees reside in Chesterfield, Missouri. According to the last 13-F report filed with the SEC, Sara Smith serves as the Chief Compliance Officers and Operations Specialist at Brand Asset Management.

Recent trades

In the most recent 13F filing, Brand Asset Management revealed that it had opened a new position in VanEck ETF Trust and bought 11,541 shares worth $462 million. This means they effectively own approximately 0.1% of the company. VanEck ETF Trust makes up 64.1% of the fund's Miscellaneous sector allocation and has grown its share price by 16.9% in the past year.

The investment fund also strengthened its position in Ishares Inc by buying 10,273 additional shares. This makes their stake in Ishares Inc total 468,954 shares worth $25.1 billion.

On the other hand, there are companies that Brand Asset Management is getting rid of from its portfolio. Brand Asset Management closed its position in Ishares Tr on 19th July 2024. It sold the previously owned 7,647 shares for $394 million. Sara Smith also disclosed a decreased stake in Vanguard Index Fds by approximately 0.1%. This leaves the value of the investment at $17.3 billion and 71,173 shares.

One of the smallest hedge funds

The two most similar investment funds to Brand Asset Management are Pettee Investors and Bcgm Wealth Management. They manage $236 billion and $236 billion respectively.

Sara Smith investment strategy

Brand Asset Management’s portfolio is diversified across 6 sectors. Currently, their heaviest sector is Technology — making up 2.3% of the total portfolio value. The fund focuses on investments in the United States as 30.6% of the portfolio companies are based in the United States.

The majority of the companies in the fund’s portfolio are large-cap stocks. Stocks with a size of more than $10 billion in market cap make up 28% of the total holdings value. On the other hand, small-cap stocks make up only 8.3% of the portfolio. The average market cap of the portfolio companies is close to $550 billion.

The complete list of Brand Asset Management trades based on 13F SEC filings

These positions were updated on July 19th based on the fund’s latest 13F filing. Quickly find out what the most recently closed or increased positions are.

Security	Shares Owned	Value	Allocation
Ishares Inc	2.24% 468,954	$25,103,127,000	10.63%
Ishares Tr	0.58% 1,031,540	$86,322,699,000	36.54%
Vanguard Scottsdale Fds	0.76% 253,392	$21,887,909,000	9.27%
Vanguard Index Fds	0.71% 71,173	$17,292,785,000	7.32%
Schwab Strategic Tr	0.46% 1,239,613	$56,720,879,000	24.01%
Vanguard World Fd	No change 13,934	$2,749,039,000	1.16%
Spdr S&p 500 Etf Tr	3.42% 4,321	$2,351,575,000	1.00%
Vanguard Intl Equity Index F	0.14% 81,424	$4,878,052,000	2.07%
Palantir Technologies Inc.	2.43% 80,222	$2,032,024,000	0.86%
Unitedhealth Group Inc	0.95% 3,136	$1,597,130,000	0.68%
Microsoft Corporation	14.45% 3,374	$1,507,938,000	0.64%
Apple Inc	23.26% 7,006	$1,475,604,000	0.62%
NVIDIA Corp	1,050.80% 10,760	$1,329,291,000	0.56%
Invesco Exch Traded Fd Tr Ii	12.83% 4,404	$868,073,000	0.37%
Spdr Index Shs Fds	6.57% 38,800	$1,421,812,000	0.60%
Vanguard Bd Index Fds	2.49% 13,510	$1,018,913,000	0.43%
Vanguard Tax-managed Fds	0.41% 14,934	$738,034,000	0.31%
Columbia Etf Tr Ii	No change 20,328	$648,870,000	0.27%
Procter And Gamble Co	8.68% 3,839	$633,077,000	0.27%
Amazon.com Inc.	64.52% 2,583	$499,165,000	0.21%
JPMorgan Chase & Co.	115.09% 2,323	$469,850,000	0.20%
Berkshire Hathaway Inc.	0.43% 1,150	$467,820,000	0.20%
Vanguard Mun Bd Fds	8.44% 8,697	$435,807,000	0.18%
Ishares Tr	Closed 7,647	$393,897,000
Pepsico Inc	0.21% 2,357	$388,741,000	0.16%
Spdr S&p Midcap 400 Etf Tr	No change 705	$377,232,000	0.16%
Vanguard Malvern Fds	4.95% 6,293	$305,463,000	0.13%
Dimensional Etf Trust	No change 8,073	$290,144,000	0.12%
Invesco Exchange Traded Fd T	2.06% 2,974	$288,573,000	0.12%
VanEck ETF Trust	Opened 11,541	$461,830,000	0.20%
International Business Machs	5.64% 1,591	$275,164,000	0.12%
Fidelity Covington Trust	Opened 6,086	$258,290,000	0.11%
Asml Holding N V	0.87% 232	$237,274,000	0.10%
Crowdstrike Holdings Inc	Opened 612	$234,513,000	0.10%
Select Sector Spdr Tr	No change 3,000	$229,740,000	0.10%
Alphabet Inc	Opened 1,171	$213,298,000	0.09%
Ameren Corp.	Closed 2,773	$205,101,000
Broadcom Inc.	66.04% 126	$202,297,000	0.09%
Meta Platforms Inc	Closed 414	$201,031,000
No transactions found
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